What is PointRoll?

PointRoll might look suspicious to some users, but according to our researchers, it is nothing more than a simple tracking cookie, so there is no need to panic. It can collect various browsing information that later could be analyzed and then used to serve the user targeted advertisements. No doubt, such material can be annoying, and if you do not want the cookie to gather any information about your browsing habits at all, we would recommend erasing it from your browser. The task is not particularly tricky, and if you need any help while removing PointRoll, you can follow the instructions available at the end of the article too. For more information about the cookie, we would encourage you to read our full report.

Where does PointRoll come from?

Researchers at Anti-spyware-101.com found out the tracking cookie should belong to a company known as Sizmek Inc. Therefore, it seems PointRoll could be encountered on the organization’s web page called sizmek.com. In other words, it could be placed on your browser upon visiting the mentioned website. As you see cookies are text files that store various information the site or its third-party partners may collect while the user surfs the Internet. If you want to visit web pages containing tracking cookies, but do not want them to add such content on your browser you should alter your browser settings and make it block such material.

How does PointRoll work?

For starters, we should stress again that the tracking cookie is not malicious. It can settle in on your browser after going to websites containing it. Moreover, our researchers say it can be encountered by Internet Explorer, Mozilla Firefox, and other popular browsers’ users. It appears its main task is gathering non-personal information like search phrases, clicked advertisements, etc. Meaning, PointRoll does not gather any sensitive or personal information about the user. At least that is what Sizmek Inc. claims in its web page’s Privacy Policy and End User License Agreement documents. It is also said the way the application could collect any private information is if the user submits such data by himself, e.g., information like email address when contacting the cookie’s developers. Thus, if you are worried PointRoll could compromise your privacy, it looks rather unlikely. Still, if you have doubts about this tracking cookie or do not like when sites gather information about what content is interesting to you, you could just eliminate the cookie.

How to delete PointRoll?

Like shown in the instructions below, users who do not want to keep PointRoll on their browsers can remove it via the browser’s settings. The steps we provide can guide you through this process, so if you have never deleted cookies before and believe you may need some help, do not hesitate to use our instructions. Lastly, keep in mind you can leave us a comment at the end of the text if you have some questions about this cookie or need any help with its deletion.

Eliminate PointRoll

Internet Explorer

  1. Tap Alt+X.
  2. Go to Internet Options.
  3. Select the General tab.
  4. Take a look at the Browsing History section.
  5. Press the Delete button.
  6. Choose Cookies and website data.
  7. Press Delete.

Mozilla Firefox

  1. Click the icon with three dots (Open menu).
  2. Navigate to Privacy & Security.
  3. Have a look at Cookies and Site Data.
  4. Choose Manage Data to delete PointRoll alone or tap Clear Data to erase all cookies.
  5. Choose Remove Selected/Clear.
  6. Tao Save Changes/Clear.

Google Chrome

  1. Press the Customize and control Google Chrome button.
  2. Navigate to Settings.
  3. Scroll down and choose Advanced.
  4. Have a look at Privacy and security.
  5. Press Clear browsing data.
  6. Mark Cookies and other site data and tap Clear data.


  1. Open the browser.
  2. Go to the Safari menu and select Preferences.
  3. Find the Privacy tab.
  4. Choose Manage Website Data.
  5. Pick Remove All and select Remove Now.
  6. Exit Safari. 100% FREE spyware scan and
    tested removal of PointRoll*

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