What is Mediaplex?

Mediaplex is one of the billion existing tracking cookies used to collect and keep certain details about users. It might be also dropped on your system as Conversant. You should not freak out if you have found it listed under Cookies on your Internet Explorer, Mozilla Firefox, or Google Chrome even if you cannot recognize it and know nothing about its appearance on your computer because this particular tracking cookie is not malicious. Of course, tracking cookies may, theoretically, be used by cyber criminals who set up websites with the intention of dropping a tracking cookie on the user’s computer, but we can assure you that Mediaplex will not cause you any trouble. Usually, these plain text files called cookies are not dangerous, but privacy-minded users should still be cautious and refrain from visiting shady websites. If you still decide to eliminate Mediaplex, it should not be a complicated task at all; however, we still suggest following our manual removal guide for those less experienced users. You want to be sure that the undesirable cookie is removed fully, do you?

What does Mediaplex do?

Tracking cookies are responsible for collecting and storing information about users. Mediaplex is no exception. It is dropped on users’ computers when they open certain websites or click on advertisements using this cookie. There are several possible reasons why websites, advertisers, and service providers use tracking cookies to get more information about users’ activities, preferences, and online habits. According to researchers at, Mediaplex may be used to collect information in order to provide you with relevant commercial advertisements. Tracking cookies are mainly employed to obtain some non-personally identifiable information, but if you, for example, provider some personal details while registering on websites using Mediaplex, this tracking cookie might record these personal details as well. We cannot promise that this information will be handled with care. It seems that the advertising company behind Mediaplex does not take the responsibility for privacy practices of third-party websites either. Do not forget that you can always check the website’s Privacy Policy to find out how the collected information will be handled in your case.

Where does Mediaplex come from?

You may discover a new tracking cookie placed on the web browser you use to browse the web if you click on ads using them, visit certain websites, or even use some specific applications. Legitimate websites tend to inform users about the use of cookies, but we could not say the same about dubious websites. Mediaplex is not a malicious tracking cookie, so it will not be dropped on your web browser after you open a dubious website; however, you may encounter a tracking cookie with a different name if you browse unreliable third-party websites. In such a case, a tracking cookie dropped on your PC may be used against you. There are several measures you should take if you are worried about your privacy. First, you should disable cookies on your default web browser. As a consequence, it will no longer accept any cookies. Keep in mind that it could not remember your preferences too. Second, you should stop visiting suspicious websites. The same goes for random links and advertisements you are presented with every day. Finally, reliable antimalware tools can recognize suspicious cookies. Install one your PC to get warned about the nasty cookie.

How to remove Mediaplex

As mentioned, Mediaplex is far from malicious software, but you will not lose anything by eliminating it from the web browser you use. Keep in mind that this particular cookie might come with a different name too – Conversant. There is no need to worry about its presence, but you can delete it if you wish. Instructions provided below will help you to manually eliminate Mediaplex from three the most popular web browsers. You could use them to erase all other undesirable cookies too. Yes, you can use an antimalware scanner as well, but we cannot guarantee that it will recognize and remove all tracking cookies. Technically, they do not fall into the malicious software category.

Mediaplex removal guide

Internet Explorer

  1. Open Internet Explorer.
  2. Press these buttons simultaneously: Ctrl+Shift+Del.
  3. When the Delete Browsing History window opens, mark Cookies and website data.
  4. Click Delete.

Mozilla Firefox

  1. Launch Mozilla Firefox.
  2. Press Ctrl+Shift+Del and then set Time range to clean to Everything.
  3. Mark Cookies.
  4. Click Clear Now.

Google Chrome

  1. Open Google Chrome and press Ctrl+Shift+Del.
  2. Set Time range to All time.
  3. Check the box next to Cookies and other site data.
  4. Click Clear data. 100% FREE spyware scan and
    tested removal of Mediaplex*

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